Appliances: supply chain management improvement “works – commercial” relationship – househ
Article by hi joiney
Background events 4 evening of 23, Economic Channel of CCTV “Dialogue” program broadcast a “channel of dialogue and manufacturer of” inviting the channel and manufacturer representatives: Gome, Suning, Dazhong and Yongle the four chain of electrical appliances, as well as Haier, TCL, Galanz, Hisense four manufacturers to “marital relationship” as metaphor, the scene of empathy and frank exchange. Analysys of In the “dialogue” on-site, “plant – Business” After some of the two sides, eventually, said: “Actually there is no fundamental contradiction.” Analysys International thinks that this is not entirely out of courtesy, “plant – Business,” the root causes of these conflicts, over-supply of household electrical appliances from upstream raw material prices, the appreciation of the RMB exchange rate caused by many factors such as consumer electronics market profits thin. As the saying goes, “A poor misery,” the thin end of the market to make profits on the various stakeholders in the industry chain of internal conflicts among the public. As a conflict of interest simply because the thin, while the external causes of the industry chain has not changed in a short time, then the “plant – Business” can work together to “reduce costs, improve efficiency” integrated supply chain system to achieve with manufacturers and channel strategic alliances. Based on this strategic relationship, the manufacturer was able to logistics, sales channel business entirely to their own resources and energy will be used for R & D and brand promotion. For retailers, the competition of modern circulation industry is no longer just an individual competition among retailers, but the entire supply chain competition. Therefore, optimize the supply chain, and related enterprises to establish long-term strategic partnership, will be retailers reduce inventory, improve operational efficiency the key is the key to the success of their business. Supply chain upstream and downstream business interests of the community. “Plant – Business” both sides to optimize supply chain management, and maximize the common interests, must be related enterprises to establish a broad strategic alliance. In this regard, Wal-Mart, the retail supply chain management is regarded as a benchmark for its “everyday low price” strategy continues to this day, not a mere ‘price war’, but its excellent logistics capabilities and to attract back customers honest ability to build a Wal-Mart’s core competitiveness. The Procter & Gamble is the manufacturer of this end of the implementation of supply chain management model, which entered China, has been working to promote consumer demand for the center of decision-making, and strategic channel partnerships and retail trade standardization process. Analysys view Analysys International believes that the supply chain has become the key to the whole value chain of distribution, regardless of the manufacturer or retailer has a fundamental influence, so the use of information technology, creating new supply chain system is to improve the “plant – business, “the current tense relations between the key measures.
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I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as lycra fabric wholesale , upholstery fabric samples.
Tagged with: chain, integrated supply chain, raw material prices
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