Business Strategic Planning

www.slmfa.gov.lk Sri Lanka Small Miracle – Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle yesterday (23)with the ushering of peace in a new era. Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year. In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island. The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry. Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country. The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said. Sri Lankan tourism industry has a great potential in the future. In 2008 Sri Lanka Tourism was able to earn economic events worth around US$ nine trillion and we hope that in the future Tourism will be one of the major foreign exchange earning industry, Chairman of the Sri Lanka Tourism Promotion Bureau, Bernard Goonetilleke said.

Related articles by Zemanta

• Sri Lanka: Largest possible turnout, 99.33 percent British Tamils aspire Tamil Eelam (tamilnet.com)
• Sri Lanka Police Arrest Staff of Election’s Loser (nytimes.com)
• Sri Lanka president hails victory (news.bbc.co.uk)
• Sri Lanka ‘Stability’ to Help Stocks Extend Rally, NDB Says (businessweek.com)

Related Posts

• Erie ice cream: Receive a better city life - Erie, Erie ice cream - Food Industry
• Planet Earth - We Have A Problem - 1- David Wasdell at Taellberg Forum 2008 - part1
• MGM401 Strategy Alice 0002 001
• Of] multiple factors constraining demand polyether
• Iron transformation and revitalization of planning large amount of money to support industrial restructuring
• Sit to be seen in a Pre-tender meeting
• Sri Lanka Small Miracle
• ND SBDC Venture Launch - Business Planning Part 1
• Heng Yuan Xiang biggest names in textile and garment industry into a trademark infringement case
• Wining Strategy-Early collection of Tender Documents

This entry was posted on Saturday, January 30th, 2010 at 1:13 pm and is filed under Strategic Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Technorati tags: Business, Strategic Planning
Tags: airport, anal, army, bitch, BLOW, BOOBS, Business, cars, Ceylon, crack, dancing, down, drag, drama, driving, eliya, FACIAL, force, fuck, galle, girl, girls, jaffna, job, Kandy, kids, Lanka, lankan, network, prostitutes, race, shaking, Sri, srilanka, Srilankan, Strategic Planning, street, Strip, Tamil, teen, teli, tigers, Virgin, walk, websites