Most companies develop action plans for what they consider the nuts-and-bolts part of their business, including production, sales, distribution, etc. It’s surprising how few companies automatically throw marketing into that mix. This is particularly true when it comes to small or mid-sized companies. Many entrepreneurs and business owners think of marketing as an extra, an [...]
As we have noted in a couple of our recent blogs, when companies cut staff and tighten their belts, they hope to maintain or even increase productivity. Employee and corporate morale may be down when coworkers are dismissed, workload increases, pay is cut or frozen, and it becomes an issue to requisition a pencil, much [...]
Sustainability programs not only provide environmental and brand benefits but offer value to the stakeholders in a company. Managers not directly involved in overseeing social and environmental sustainability initiatives at their company often have too narrow an understanding of how much value it brings to their corporation. Focus is often put on the cost of [...]
Over the years, my clients have been divided roughly evenly between B2B and B2C. During this time, selling the latter on social media marketing has always been a piece of cake, since it’s fairly easy for these clients to measure its success in terms of leads and additional sales. But management in the B2B world [...]
Apple Inc has over the years being enjoying overwhelming performance in the technology industry, whereby it has demonstrated market leadership and excellence. The company’s early entrance in the technology industry has been closely associated with its continued success and dominance. It is worth noting that the company has rarely succeeded following its early entrance in [...]
People often wonder how businesses go through the process of being bought out. It is such a long and tedious process for the business owner. More goes into a business take over then what employees even know about. The business owner will have to work with the seller through many of the processes of [...]