Two business owners met in a pub in Seattle in late January of this year. We’ll call them Barry and Bob to protect their identity. I had met with Bob to discuss increasing sales in his office furniture business and given him an idea to use. He had identified Barry as a potential Joint Venture [...]
Article by Stephanie Ward One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The ideais to find partners whose clients may also be [...]
Strategic alliances can be a powerful strategy for expanding your practice or taking it in a new direction. It seems to be becoming more and more common for like-minded, non-competing coaches and professionals to team-up for the benefit of both parties. Sometimes they share resources and put on an event, for example a seminar. The [...]
These days, all the business sectors are facing some real challenge! It’s the competition level that is simply mounting at a great pace as the day progresses. And another important thing is the current recession period. This sort of worst financial condition is going all over the world and it is also producing enough threats [...]
Strategic Alliances are a strategy for getting what you need for your small business without necessarily incurring further debt. This happens when two or more companies form an alliance while retaining their own identity; in certain cases, a separate legal entity or “joint venture” can be formed to accomplish the same purpose. Each company agrees to [...]
Written By Steve Steinhilber Published by Harvard Business Press Steinhilber (Vice President of Strategic Alliances at Cisco Systems) explains that there are “five basic criteria to identify and characterize” relationships that will achieve significantly higher and more consistent shareholder returns, enabling a company to grow faster and more profitably by leveraging those relationships rather than [...]